From Chessboards to Style Icons: How Strategic Marketing Wins Hearts!

This ad is a masterclass in modern marketing, and I couldn’t resist sharing my takeaways (aka marketing fangirl mode ON):

1. Even Chess Guys Can Sell Who would’ve thought? This proves that *any personality with a strong story* can strike a chord with audiences—if the positioning is spot on. Gukesh, a niche chess prodigy, transformed into a mainstream fashion icon? Goals! It’s the ultimate reminder that authenticity > flashy gimmicks any day.

2. Moment Marketing Ninja Moves Myntra pounced on Gukesh’s buzz faster than I hit “Add to Cart” during a sale. The way they tapped into his fame just as it was peaking is a masterstroke. In this digital-first world, being nimble is everything.

3. Gen Z Knows What’s Up Gen Z loves their dose of intellect, authenticity, and creativity, and this ad nails it. Gukesh’s fresh, youthful vibe paired with Myntra’s edgy fashion? Chef’s kiss! It’s a great reminder to stay tuned to what the cool kids are vibing with.

4. Viswanathan Anand Cameo (Kinda) The sly reference to Anand, our OG chess king, bridges the gap between generations. The campaign becomes a cultural nod to the legends of the past while riding the wave of the present. It’s genius! I mean, how do we pitch something this clever to our clients?

5. Post-Cred's Rahul Dravid, Myntra’s Giving Cool Vibes After Cred’s iconic *“Indiranagar ka Gunda”*, I thought nothing could surprise me. But Myntra? They’ve delivered something equally unexpected—and totally legendary. It’s proof that taking risks and breaking out of the template can turn *just another ad* into pop culture gold.

6. That BG Score Though – INSANE! The background score? *Uff!* It’s high-energy, peppy, and adds so much oomph to the visuals. Honestly, it makes Gukesh and Myntra look even cooler (if that’s even possible). Sound design can elevate everything—it’s a reminder to focus on those little things that pack a big punch.

What’s In It For The Big Little? This

Campaign screams inspiration for us. It proves you don’t need a big, glitzy celebrity to make a splash. With the right strategy, even niche personalities can become brand icons. It’s also a wake-up call to always stay agile, creative, and tuned in to the moment.

"What Do You Want From Here?" – The Journey of Thoughtful Gestures

What do you want from here?

Ah, the classic question I get from friends, family, and even that one acquaintance who popped up out of nowhere on WhatsApp! They always make me part of their travel shopping sprees—like a proud honorary member of their souvenir checklist. 

And honestly, I love it. I mean, I’ve barely traveled post-kids (because kids), but guess what? My fridge is a mini international museum of magnets—thanks to someone’s Singapore trip. Nagpur’s Santre sweets? Always find their way to my kitchen. Dubai’s outrageously delicious dates? Yup, got those too. Oh, and let’s not forget the cotton saree from Gulbarga that became my instant favorite.

 

It’s these little gestures, you know? Remembering people—whether you talk to them daily or not—and bringing them back a piece of something thoughtful. It’s like saying, “Hey, you crossed my mind, and this screamed you!” 

So, tell me—when was the last time you did this for someone? Or better yet, when was the last time someone *surprised* you like this? Let’s swap stories, because let’s face it, these moments deserve their own spotlight.